Hispanic Newspaper Section Readership Differs from that of the General Population

Using newspapers to target the Hispanic community isn’t as straight forward as it may appear. Selecting the most relevant section of the newspaper can be a key to success. Surprisingly, Hispanics do not read the Front Page section of newspapers as regularly as the general population (35.8% vs. 51.4%), but their readership of the Sports section is similar (24.8% vs. 28.7%). Additionally, Hispanics are somewhat more inclined to read the Classified section (12% vs. 10%).

Source: The Media Audit, August 9, 2001

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