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Q: What type of reaction should I anticipate from the recipients of my statements when they start receiving third-party advertising in their statements? Q: What level of customization can I reasonably require of third-party advertisers? Q. What types of specification restrictions can our statement processing team place on materials being delivered? A. Echo Media regularly deals with processing, production and shipping specifications for statement inserts with as many as 41 pages. We have expertise in printing and delivery of materials that meet the most strenuous requirements. We verify each order prior to shipment for paper stock, banding, accurate labeling, paletization, stacking criteria, scheduling delivery times and even what direction the pieces are facing within the cartons. Statement insert printing and delivery are our business, and we execute correctly and consistently. top Q. What type of reaction should I anticipate from the recipients of my statements when they start receiving third-party advertising in their statements? A. The statement insert channel has blossomed over the past ten years, so most consumers that have a major credit card have seen statement inserts before. There are cases, however, where the concept can be confusing to the recipient, and the source of the offer is uncertain. In such cases, it is important to have a fully briefed customer service department that can re-direct inquiries to the advertiser’s toll-free customer service lines for assistance. Review of all advertising materials in advance for content and ease of execution on the offer are key elements in the pre-screening process. The goal is to avoid customer service issues and any other disruptions of normal business before they occur. top Q. What level of customization can I reasonably require of third-party advertisers? A. Disclaimers, tag lines, logos and slight changes to text are all common in the statement arena. It is important to note that the more requirements that are placed on advertisers wishing to insert in an outgoing statement, the smaller the pool of potential players becomes. Many Direct Response advertisers maintain pre-printed materials ready for testing. If pre-printed test codes can not be accommodated, the advertiser may skip testing the program altogether. A close management relationship is essential in identifying where opportunities may be missed by inflexibility on either the part of the “Mailer” or the advertiser. top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |