La Oferta began publishing in 1978. It is the oldest, continuous Hispanic publication in San Jose.
Being a bilingual weekly newspaper enables La Oferta to reach first, second, and third generation Hispanics and non-Hispanic readers. Its in-depth news coverage appeals to the vast interests of its readers. Its entertainment section iVamos! attracts a young demographic, whose buying power is coveted by advertisers.
Its loyal readers make La Oferta a strong option for reaching this significant consumer base. La Oferta covers local community issues as well as national, international, Mexico and Latin American news. In addition, La Oferta has education, economy, travel, health, sports and auto sections that cater to the interest of its readers.
La Oferta, an Hispanic publication in San Jose/Silicon Valley, is the first newspaper to target zip codes that contain the highest concentration of Hispanics. La Oferta offers advertisers the chance to reach this dense Hispanic market, the largest in the region.
La Oferta is the only primarily circulated Hispanic publication in San Jose with an audited circulation. La Oferta's distribution strategies are focused toward reaching the readers of highest percentage of HEI (Hispanic Economic Influence) by utilizing various public research information to target key population areas that help increase its readership and advertising value.
La Oferta is distributed through bulk delivery, newspaper racks and home distribution. These distribution methods insure that your message reaches its intended market. The racks are strategically placed in high traffic areas where Hispanics reside and work.
The San Jose La Oferta Review is in the San Francisco - Oakland - San Jose, CA DMA. La Oferta is a CVC audited newspaper distributing weekly on Fridays. It is published in broadsheet format and is available free of charge. It has been in publication since 1978, and is distributed 59% through home delivery and 40% through controlled bulk distribution. La Oferta Review covers Santa Clara, San Mateo, Alameda, Contra Costa, and San Francisco counties.
It is a Spanish language publication designed to meet the specific needs of the San Jose, California Hispanic community. La Oferta Review offers ROP and insert advertising opportunities in its Sunday circulation. La Oferta Review is a Spanish language newspaper that is published on every Sunday. It is CVC audited.
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